Google Ads formerly known as AdWords

Guess what everybody, Google has had a shake up! It’s always exciting when the world’s biggest search engine makes a significant change. Whether it be to its algorithms, its layout, or even […]

For a long time now, Facebook has allowed advertisers to use a tool called Custom Audiences, which allowed them to advertise directly to customers they already had contact with on their […]

Local Speaking Gig at CPA Australia - Thanks! I was the speaker at yesterday's CPA Australia discussion forum for Brisbane's Southside members. As mentioned here are my slides... and don't forget […]

Optimisation is not a simple end game solution, it is a process which needs to be iterated over time. Testing is not only about how you achieve a result but also […]

A smart advertising campaign includes both Facebook advertising and Google AdWords. Facebook: An interesting post was published recently about the positive effect that Facebook ads have beyond clicks. It suggests that […]

Deciding how to structure a client’s account into campaigns means that you need to understand what settings can be changed at each level. Campaign level: Set the budget and set the […]