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Author: Ben Maden

May 24, 2017
Highlights from the Social Media Examiner Marketing Industry Report

One of the most influential social media websites - Social Media Examiner - has released this year’s Industry Report. The 50-page report highlights the marketing industry’s current use of different social […]

May 24, 2017
How to tell a client they're wrong

We all want to keep our customers pleased and happy. After all, that’s what will help make them continue to work with us. However, sometimes what they’re saying is just wrong, […]

May 22, 2017
The most common WordPress SEO mistakes

You’ve joined WordPress and you’ve started to make your website. However, there are simple mistakes you could be making that could seriously damage your SEO. Fortunately, you can find out what […]

May 19, 2017
What is negative SEO and how can you protect against it?

Ever noticed your website has suddenly and unexpectedly dropped in rankings? Do you have an increase in links from untrustworthy or spammy sources? While not always the case, these can often […]

May 17, 2017
How to do a social media audit

  You’ve been posting to your business’ social media accounts, but is that effort actually making any impact? The best way you can find out is through undertaking a social media […]

May 16, 2017
Matter Solutions’ End of Financial Year Deal

It’s nearing the end of the financial year, which means it’s the perfect time to reflect on your business’ performance. Not reaching the goals you wanted? Not quite sure what else […]

May 15, 2017
When Keywords Are Not Enough, SEO Needs More

Once upon a time keywords were a dominant force in the SEO world. Day-to-day optimisation tasks involved how to best integrate keywords onsite and offsite. However, trying to use keywords as […]

May 12, 2017
How to estimate the value of your keywords

Keyword research is one of the most important aspects of an SEO campaign. After all, if it’s undertaken correctly, it can result in a significant amount more of traffic, conversions and […]

May 11, 2017
How to improve customer retention on social media

Social media is a great way to keep engaged with customers. But do you know how you can use social media to improve customer retention? After all, it is beneficial to […]

May 10, 2017
How to optimize your blog posts

So you’ve got a blog set up on your website and got a content marketing strategy in place. The next step is to start writing, publishing and promoting your blog posts. […]

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