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Author: Ben Maden

April 22, 2013
What's more important: the right ad or the right audience?

Today I set up an A/B test with a couple of Facebook ads designed to acquire us some qualified likers for our WordPress Training coming up. I decided to target the […]

April 16, 2013
Does Google+ Discriminate Against Beards?

I have just spent the better part of an hour trying to get Google+ to recognize one of my pictures and have deduced that it doesn't like my beard. Let me […]

April 16, 2013
The MozCon Experience

Mozcon 2013 is coming. Why is that exciting? Mozcon 2012 changed everything for me. I mean EVERYTHING. I’ve been a pro-member of SEOmoz for 3+ years, something of a lurker, paying […]

April 11, 2013
What's In A Name: Inbound Marketing Consultant

In Rand Fishkin's predicative blog post citing assumed 2013 inbound marketing trends he indicated that he believes going forward that SEOs will abandon calling themselves SEOs in favour of the less […]

April 9, 2013
The Strength of Local Search

Since the beginning of time, well at least the beginning of the online world and Google, local search has been evolving through it's algorithms which has proven to provide incredible strength […]

April 4, 2013
Why Not Just Do What Google Says?

Sometimes it seems like the way to go,doesn't it? When you put all the work in building a whole heap of backlinks of various types only to find there is that […]

April 4, 2013
Do What Google Says! Use SEO

The future of SEO continues to be a hot topic amid the online community. Some believe the demise of SEO is upon us while others believe SEO is here to stay. […]

March 29, 2013
WordCamp Melbourne coming up fast!

Where did all that time go? It seems like quite a while since Matter Solutions decided to be a community sponsor of WordCamp Melbourne 2013. If you haven't got your ticket […]

March 26, 2013
Wins At Matter

Here at Matter Solutions, we strive to excel in the SEO environment to not only achieve the best but also sustainable results for our clients. In the past months, we have […]

March 25, 2013
Glimpse of the Next Major Change To Google Search?

I was just doing a little bit of outreach and something pretty interesting happened. Generally when you do a search, no matter what it is, you are given the web results […]

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