Author: Ben Maden

Once upon a time keywords were a dominant force in the SEO world. Day-to-day optimization tasks involved how to best integrate keywords onsite and offsite. However, trying to use keywords as […]

Keyword research is one of the most important aspects of an SEO campaign. After all, if it’s undertaken correctly, it can result in a significant amount more of traffic, conversions and […]

Social media is a great way to keep engaged with customers. But do you know how you can use social media to improve customer retention? After all, it is beneficial to […]

When you’ve spent time, effort and money on an AdWords campaign, you’ll want to know that it’s worth the investment. After all, if you’re not making your money back, then what […]

Considering adding a blog to your website? Don’t really know what it involves? We’ve put together a complete guide to answer all your pressing questions about B2B blogging. Why should I […]

How secure is your account? Why write about this? I'm a search marketer and web tech guy so why write about PayPal? In mid-April 2017 I received two emails from PayPal. […]

Everyone has witnessed a direct marketing campaign at some stage, even without consciously realising it. The mail we receive from companies we’ve dealt with in the past, offering us a special […]

A unique value proposition (UVP) is something that is vital for every business. It could be the difference between a customer making a purchase from your website rather than the competitors. […]

These famous Australian brands have become household names, synonymous with quality and innovation. Australia is home to a diverse range of iconic brands that have made a significant impact both domestically […]

Sometimes people are very persistent on what features they want added to their website. One of the most commonly requested features are sliders, otherwise known as carousels.   It’s easy to […]